We invested in Movebutter because it is a bold and imaginative redesign of the classic Supermarket. Through sheer innovation, they're making the entire food system more accessible and ethical.
They've spent months finding the greatest food and flavor in America. And it shows. This is the level of food quality that real chefs eat and it is miles ahead of anything you'd find in the average supermarket.
In an industry that's obsessed with 'generic' and 'knock-off' brands, This is the first 21st-century grocery brand, built around what people care about: quality, affordability, transparency, and community.
Movebutter didn't start with a product and find a social mission. It started the exact opposite way. There’s an honest desire to affect real social change.
This is a monumental mission. But we choose to do this. Not because it is easy. Not because it is hard. Because it needs to be done.
Ruth Smith, Customer